Trade Regulation Rule on the Use of Consumer Reviews and Testimonials

Document 2024-18519 is a Final Rule published by the Federal Trade Commission in the Federal Register on August 22, 2024, with an effective date of October 21, 2024. The Federal Trade Commission ("FTC" or "Commission") is issuing this final rule and Statement of Basis and Purpose ("SBP") relating to certain specified unfair or deceptive acts or practices involving consumer reviews or testimonials. This final rule, among other things, prohibits selling or purchasing fake consumer reviews or testimonials, buying positive or negative consumer reviews, certain insiders creating consumer reviews or testimonials without clearly disclosing their relationships, creating a company-controlled review website that falsely purports to provide independent reviews, certain review suppression practices, and selling or purchasing fake indicators of social media influence. View the original at https://www.federalregister.gov/documents/2024/08/22/2024-18519/trade-regulation-rule-on-the-use-of-consumer-reviews-and-testimonials.

No. Document 2024-18519 is not classified as economically significant under Executive Order 12866. Economically significant rules require OIRA review and are estimated to have impacts of $100 million or more per year.