Home / Agencies / CFPB / 2024-05141
Final Rule

Consumer Financial Protection Circular 2024-01: Preferencing and Steering Practices by Digital Intermediaries for Consumer Financial Products or Services

Agency
CFPB
Document Number
2024-05141
Published
March 12, 2024
Effective Date
-

Abstract

The Consumer Financial Protection Bureau (Bureau or CFPB) has issued Consumer Financial Protection Circular 2024-01, titled, "Preferencing and steering practices by digital intermediaries for consumer financial products or services." In this circular, the Bureau responds to the question, "Can operators of digital comparison- shopping tools or lead generators violate the Consumer Financial Protection Act (CFPA) by preferencing products or services based on financial or other benefits to the operator?"

Federal Register Source

This document is published by the Office of the Federal Register, National Archives and Records Administration. Access the full regulatory text, preamble, and docket comments below.

View Full Text on FederalRegister.gov →

Opens in new tab · federalregister.gov

Frequently Asked Questions

What is the 2024-05141 Federal Register document?
Document 2024-05141 is a Final Rule published by the Consumer Financial Protection Bureau in the Federal Register on March 12, 2024. The Consumer Financial Protection Bureau (Bureau or CFPB) has issued Consumer Financial Protection Circular 2024-01, titled, "Preferencing and steering practices by digital intermediaries for consumer financial products or services." In this circular, the Bureau responds to the question, "Can operators of digital comparison- shopping tools or lead generators violate the Consumer Financial Protection Act (CFPA) by preferencing products or services based on financial or other benefits to the operator?" View the original at https://www.federalregister.gov/documents/2024/03/12/2024-05141/consumer-financial-protection-circular-2024-01-preferencing-and-steering-practices-by-digital.
Is document 2024-05141 an economically significant rule?
No. Document 2024-05141 is not classified as economically significant under Executive Order 12866. Economically significant rules require OIRA review and are estimated to have impacts of $100 million or more per year.

Other Rules from CFPB

Equal Credit Opportunity (Regulation B); Special Purpose Credit Programs; Rescission
Final Rule · Jun 2026
Small Business Lending Under the Equal Credit Opportunity Act (Regulation B)
Final Rule · May 2026
Equal Credit Opportunity Act (Regulation B)
Final Rule · Apr 2026
Equal Credit Opportunity Act (Regulation B)
Proposed · Feb 2026
Home Mortgage Disclosure (Regulation C) Adjustment to Asset-Size Exemption Threshold
Final Rule · Jan 2026
Truth in Lending Act (Regulation Z) Adjustment to Asset-Size Exemption Threshold
Final Rule · Jan 2026
View all Consumer Financial Protection Bureau rules →

Read our methodology - how this data is sourced, computed, and verified.

Related

Browse all → | Rankings →
Data sourced from official state legislatures, IAPP, NCSL, and federal regulatory trackers. See our methodology for details. Retrieved and formatted by PlainRegWatch Editorial

Every figure on PlainRegWatch is rendered directly from state source data, no number is typed in by an editor. This page draws directly on federal and state source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.