Guides Concerning the Use of Endorsements and Testimonials in Advertising
Abstract
The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022.
Federal Register Source
This document is published by the Office of the Federal Register, National Archives and Records Administration. Access the full regulatory text, preamble, and docket comments below.
View Full Text on FederalRegister.gov →Opens in new tab · federalregister.gov
Other Rules from FTC
Frequently Asked Questions
What is the 2023-14795 Federal Register document?
Document 2023-14795 is a Final Rule published by the Federal Trade Commission in the Federal Register on July 26, 2023, with an effective date of July 26, 2023. The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022. View the original at https://www.federalregister.gov/documents/2023/07/26/2023-14795/guides-concerning-the-use-of-endorsements-and-testimonials-in-advertising.
Is document 2023-14795 an economically significant rule?
No. Document 2023-14795 is not classified as economically significant under Executive Order 12866. Economically significant rules require OIRA review and are estimated to have impacts of $100 million or more per year.