Home / Agencies / FTC / 2023-14795
Final Rule

Guides Concerning the Use of Endorsements and Testimonials in Advertising

Agency
FTC
Document Number
2023-14795
Published
July 26, 2023
Effective Date
July 26, 2023

Abstract

The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022.

Federal Register Source

This document is published by the Office of the Federal Register, National Archives and Records Administration. Access the full regulatory text, preamble, and docket comments below.

View Full Text on FederalRegister.gov →

Opens in new tab · federalregister.gov

Frequently Asked Questions

What is the 2023-14795 Federal Register document?
Document 2023-14795 is a Final Rule published by the Federal Trade Commission in the Federal Register on July 26, 2023, with an effective date of July 26, 2023. The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). The revised Guides include additional changes not incorporated in the proposed revisions published for public comment on July 26, 2022. View the original at https://www.federalregister.gov/documents/2023/07/26/2023-14795/guides-concerning-the-use-of-endorsements-and-testimonials-in-advertising.
Is document 2023-14795 an economically significant rule?
No. Document 2023-14795 is not classified as economically significant under Executive Order 12866. Economically significant rules require OIRA review and are estimated to have impacts of $100 million or more per year.

Other Rules from FTC

Petition for Rulemaking of Animal Rescuers for Change
Proposed · Apr 2026
Petition for Rulemaking of Andrew Gonzalez
Proposed · Apr 2026
Rule on Unfair or Deceptive Fees in Online Food Delivery Services
Proposed · Apr 2026
Rule Concerning the Use of Prenotification Negative Option Plans
Proposed · Mar 2026
Rule on Unfair or Deceptive Rental Housing Fee Practices
Proposed · Mar 2026
Revision of the Negative Option Rule, Withdrawal of the CARS Rule, Removal of the Non-Compete Rule To Conform These Rules to Federal Court Decisions
Final Rule · Feb 2026
View all Federal Trade Commission rules →

Read our methodology - how this data is sourced, computed, and verified.

Related

Browse all → | Rankings →
Data sourced from official state legislatures, IAPP, NCSL, and federal regulatory trackers. See our methodology for details. Retrieved and formatted by PlainRegWatch Editorial

Every figure on PlainRegWatch is rendered directly from state source data, no number is typed in by an editor. This page draws directly on federal and state source data, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.